European Article Number (EAN) code is an integral part of the exporting process from India and has numerous benefits for businesses. This article will explore what is EAN code and the various advantages of using EAN codes in exporting, including improved supply chain management, better customer experience, enhanced brand identity, reduced counterfeiting, and cost savings.

What is EAN code? 

The European Article Number (EAN) code is a barcode standard used to identify products for sale in retail stores throughout Europe. It is also known as the International Article Number (IAN) and is a unique identifier for a specific product. The EAN code consists of 13 digits and is used by retailers, manufacturers, and distributors to manage inventory, track sales, and streamline supply chain operations.

Benefits of EAN Code for Export from India 

Now that you know what EAN code is, take a look at the various benefits of EAN code for exporters in India.

Improved Supply Chain Management 

EAN codes help businesses better control their inventory by providing accurate and up-to-date information on product availability. This can lead to reduced waste, increased efficiency, and improved customer satisfaction. EAN codes also streamline the ordering process, making it easier for businesses to track and manage their orders. This can improve accuracy, reduce manual data entry errors, and increase efficiency. EAN codes provide an easy way to track products throughout the supply chain, allowing businesses to better manage their inventory and improve accuracy in product tracking.

Better Customer Experience 

EAN codes make it easier and quicker for customers to purchase products, leading to a better customer experience. The code is recognized by point-of-sale systems, making the checkout process more efficient. EAN codes allow customers to easily identify products, making it easier to find the products they are looking for. This can increase customer satisfaction and improve customer experiences. Using EAN codes, businesses can demonstrate a professional image and give customers a sense of trust.  

Improved Brand Identity 

EAN codes provide uniform product identification, making it easier for customers to identify products from a specific brand. This can lead to enhanced brand recognition and improved brand identity. Using EAN codes enhances brand recognition and makes it easier for customers to associate a specific product with a particular brand. This can lead to increased brand awareness and improved brand reputation.  

Reduced Counterfeiting 

EAN codes serve as a deterrent for counterfeiters, making it easier to identify and track genuine products. This can help protect a business’s brand reputation and prevent the sale of counterfeit products. Using EAN codes can help companies to protect their brand by making it easier to identify genuine products and prevent counterfeit products from entering the market. This can lead to improved brand reputation and increased customer trust. 

Conclusion 

The EAN code serves as a unique identifier for a specific product and allows businesses to track their products, improve accuracy, and streamline their operations. If you are a business looking to export from India, you must know what is EAN code and consider using EAN codes to improve your operations and gain a competitive advantage in the global market. 

Also Read- Essential Documents Required for Exporting Products Out of India